The new range of athleisure clothing is attracting the fancy of fitness admirers
29 Jul 2020
Fashion, nowadays, is switching more towards comfort than just looks. And more often the designers are working on creating versatile clothing that can provide both stunning looks with the best comfort.
Athleisure clothing is one such innovative and versatile trend that is blooming from recent years. A casual and comfortable dressing style with no compromises for fashion at all. Basically, athleisure is everything that can be worn during exercises, walks, hangouts, or even in homes under your cozy comfort. Not only for a casual lifestyle, but this ever-popular trend has also been approved by certain offices on particular days.
People more often choose comfort over anything, and this is the reason, athleisure clothing has been widely adopted by them. On the other hand, the designers and key manufacturers are coming up with attractive looks that are increasing the demand. In addition, the market players are adopting different strategies and plan to expand the businesses. The market is booming with new product launches and the latest range of clothing. Let’s get to some of the recent happenings in the market.
Companies are expanding the athleisure clothing range with new launches. Recently, a very well known sports clothing and accessories provider, Proviz sports have launched its new summer clothing collection that includes a range of athleisure wear and latest colorways & design tweaks. Furthermore, the newly launched products are meant to expand its Born to Shine collection, which was part of its summer campaign. Moreover, the newly launched apparels are available in new colors, improved quality, and different sizes said the brand.
Another leading fabric manufacturers, Nextel is also preparing to introduce its new athleisure and wellness products soon. Focusing on the rising demand for comfortable clothing, the company will be launching its new garments, which would be developed by the company’s Portuguese manufacturers. Moreover, with testing on junior and senior athletes, the company aims to launch them in the coming months.
Involving athleisure in the closet would enhance not only comfort but may result as a motivation for some exercise as well. Studies say clothing has the power to inspire oneself. Furthermore, the concerns regarding health and wellness have been increased in recent years. People are more often engaging themselves in activities that enhance fitness. And for such a lifestyle, comfortable clothing matters a lot. This tends to increase the adoption of athleisure wear in the market. According to a report published by Allied Market Research, the global athleisure market is anticipated to reach $257.1 billion by 2026. The factors such as increasing involvement of fitness activities in regular lifestyle and promotion of active wear by fitness influencers are majorly driving the market growth. Moreover, the rise in athleisure fashion trends and growing demand for comfortable clothing is anticipated to usher a number of opportunities for the market. Nevertheless, with the rising awareness regarding fitness and brands & clothing companies coming with attractive and innovative athleisure, the market would prosper in the coming years.
Chief editor of review team at FinancesOnline
Chief editor of review team at FinancesOnline Alex Hillsberg is an expert in the area of B2B and SaaS related products. He has worked for several B2B startups in the past and gathered a lot of first hand knowledge about the industry during that time.