Kids Wear Industry: Top 6 Brands Your Clothing Business is Likely to Compete With

Highlights:   

• Introduction  
• Top brands in the kids’ apparel domain
• Performance of the kids wear industry in Mexico and Asia-Pacific

The kids wear industry has evolved tremendously in the past few years. The increase in demand for kids' apparel owing to the global population explosion has played a key role in the drastic growth of this industry. Additionally, the impact of the fashion industry on this sector is also massive. The rapid pace of urbanization, cultural diversity, and changing style preferences have all played a part in the transformation of this domain.

Children’s apparel brands your business should keep an eye on

As said earlier, there is a heightened demand for children’s apparel from people across the globe. To meet this demand, several companies and brands have been established over the years which have expanded the scope of the industry. In 2022, the kids wear industry accounted for $194.1 billion and is set to grow at a CAGR of 4.1% by 2032. Some of the leading brands that have broadened the horizons of the industry are discussed below:

Allen Solly Junior

Allen Solly, a subsidiary of an Indian conglomerate called Aditya Birla Group, was established in 1993 and since then it has established itself as the leading clothing brand for men, women, and kids. It is one of the fastest-growing brands in the kids’ apparel industry and is known for its wide variety of high-quality clothing. The brand has made its name owing to its comfortable and adorable apparel products for kids aged between 12 months to 4 years.

H&M

Established in 1947, H&M is one of the biggest global brands in the clothing industry. This Swedish brand is especially known for its fast-fashion clothing and trendy styles. In the kids’ apparel section, this brand provides a wide range of licensed character-design clothing. The seasonal clothing options offered by this brand have made it popular even among older kids aged above 8-10 years.

GAP

The largest specialty retailer in the U.S., GAP has become a household name as far as kids’ apparel and clothing are concerned. The graphic T-shirts and trendy styles offered by this brand have made it popular for kids of all age groups. The comfortable clothing material and stitching, coupled with unique color patterns have helped the brand develop a huge customer base. However, the main reason why this brand is considered one of the best is that it has kids’ clothing for all sizes including XL and XXL.

Levi’s Kids

Famously known for its denim jeans, this American clothing brand has also established itself as the leading player in the kids’ apparel industry. True to its brand image, the company has a wide variety of durable and stylish denim wear for kids. The brand recently expanded its product portfolio and launched kids’ apparel for age groups ranging from 8-20. Featuring kids’ apparel for both boys and girls, the brand has a huge collection of denim wear including jackets, sweatshirts, and shorts.

Zara

A Spanish fast-fashion company, Zara is a lifestyle brand that is famous for its clothing, beauty products, perfumes, and other accessories. In the past few years, the brand has made quite a name for itself in the kids wear industry also. With embroidered designs and vibrant colors, Zara has carved out a niche segment for itself and has established its foothold in the kids fast-fashion domain.

Hannah Andersson

A Portland-based kids’ clothing company, Hannah Andersson has gained a reputation as one of the best organic cotton clothing brands in the world. In the kids’ apparel segment too, it has become a successful brand owing to its licensed character clothing of Marvel, Pixar, and Sesame Street characters. Also, the trendy and versatile color patterns of pajama sets have helped the brand become one of the top brands in the kids’ nightwear section.

Analyzing the reasons behind the industry’s stunning growth in the Asia-Pacific region and Mexico

Though the kids wear industry has experienced a massive boom globally, it has particularly witnessed a major surge in the Asia-Pacific region and Mexico. The industry in Mexico is anticipated to rise at a CAGR of 7.3% in the 2023-2032 timeframe. The growing disposable income of people in these regions is the primary growth driver of the sector. Furthermore, a rise in demand for urban-centric children's clothing has also contributed to the growth of industry in the Asia-Pacific region. The expansion of the e-commerce industry and digital media has led to the free flow of fashion trends from across the globe, thereby helping the kids’ apparel domain to flourish in Mexico.

To sum it up, the growth of the kids’ apparel sector can be attributed to the population explosion across the world leading to a massive surge in demand for kids’ clothing. Various multinational companies, through their unique business offerings, have established themselves as leading brands in this domain. With a huge surge in demand for fashionable kids’ clothing in the Asia-Pacific region and Mexico, the industry is set to receive a major boost in the coming period

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