Use Cases of Rheology Modifiers Have Become Extensive in the Last Few Years

Rheology modifiers are extensively taken recourse to in order to polish up a fluid's physical and chemical properties. These modifiers are substances that converse the way matter streams in.  Use of rheology modifiers has highly increase in personal care and home care products. Coagulating, gelling, and suspension polymers can offer long-term product constancy for formulators.

According to Allied Market Research, the global rheology modifiers market is anticipated to cite a considerable CAGR from 2021 to 2030. In the last few years, developments in the paints and coatings sector have been pretty huge, which in turn has worked as a major factor for the growth of the market. Especially, with the expanding personal care and cosmetics industry, the growth prospects of the rheology modifiers market have amplified even more. As for an instance, Evonik Industries AG's new research center in Asia has come up with a new strategy to deliver solutions for different sectors while also perking up the performance of the old extents. The enhanced construction industrial activities in the developing countries is projected to drive the rheology modifiers market in more than one way.

The best quality synthetic rheology modifiers should contain HEUR / HMPE (non-ionic associative), HASE (anionic associative), and ASE (non-associative thickener) technologies. The leading companies in the sector tend to focus on highly efficient colorings for water-based systems. The good quality modifiers also tend to provide additional functionalities such as wetting properties and several environmental aids including suitability for methodologies free of whiffs, VOCs, stenches, and heavy ores.

Rheology modifiers are also expected to lessen dribbling and splashing of paints especially during roller application. Sag resistance, on the other hand, is enhanced by a rapid yet orderly viscosity increase after application. They also consistently avert alluviation of pigments during storage and conveyance of the paints. The experts would apprehend the exact needs of the clients and would help them in finding the ideal modifiers for their formulations.

Lubrizol Life Science - Beauty comes up with new hair care solutions to cater to the wide-ranging needs of the consumers; the solutions contain Kelco-Care diutan gum, an ecological and completely natural rheology modifier best suited for hair color and conditioners. Kelco-Care diutan gum is a naturally procured and readily recyclable rheology modifier with congealing and swinging abilities that can impart an array benefits, in terms of repairing, to hair fibers even at low use planes.

Here, it’s worth mentioning that the outbreak of the pandemic led to huge delays in the production activities, especially during the initial phase. Also, disruptions in the supply chain across the world imposed a severe challenge to the rheology modifiers market. And, the fact that the end-user sectors were really not operating at full volume exacerbated the situation even more. However, on the other hand, the healthcare sector has received a significant boost during the pandemic, which in turn has given way to steep surge in demand for rheology modifiers in the majority of countries, thereby giving a mixed impact to the market. Simultaneously, online shopping has, nowadays, become a major trend, and this is how there’s been a steady incline in the procurement of personal care products through online channels, thus creating a sluggish impact on the rheology modifiers market.

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