What Make Anti-Counterfeiting Profitable?

The saying that “customer is the king” holds true in today’s business world. Hence, quality of product and service must be at par with excellence and give highest product satisfaction to the customers. One such way ofmaintaining highest quality of products and services is through anti-counterfeiting. Increasing events of duplication and adulteration has increased the need for stringent anti-counterfeiting measures. Anti-counterfeiting means,measures taken to prevent imitation and reproduction without authorization for the purpose of cheating. Hence, with anti-counterfeiting measures, duplication of products can be curbed to a large extent. Anti-counterfeit has become very important in packaging industry due to tampering of products.

 

“Counterfeiting practices are rising for food and pharmaceutical products due to globalization of retail sector and dilution of supply chain. Anti-counterfeit packaging market in track and trace technology for product tracking is growing and expected to mature. Emergence of E-pedigree applications in pharmaceutical is changing the application of RFID technology from real time tracking to real time managing” statedby Allied Market Research analysts Debbie Shields and Roshan Deshmukh.

 

In the years to come, anti-counterfeit market may grow exponentially. A latest research report on anti-counterfeiting market by experienced analysts,Debbie Shields and Roshan Deshmukh, also predict the same. As per the report, anti-counterfeit packaging market would reach a value of $70.6 billion by 2015. This impressive rise is from a figure of $57.4 billion in 2013; hence, in just a span of two years, anti-counterfeit packaging market promises greater returns for investors. Further, the report forecasts that the anti-counterfeit packaging market will reach $142.7 billion by 2020, growing at 13.9% CAGR between 2012 and 2020.

 

Why anti-counterfeit packaging market is poised to grow?

 

• Loss to companies due to counterfeiting
• To increase customer loyalty
• Lower cost of food and drug
• Increase in demand for over the counter drug sold through internet mediums.

List of leading anti-counterfeit packaging applications:-

 

• Pharmaceutical drugs
• Food products
• Electronic products
• Apparels

The above listed products are more prone to counterfeiting as compared to luxurious products.

Do you want to know why?

 

Products listed above are more prone to counterfeiting as compared to luxurious products due to low cost structure and lack of control over supply chain.

E-pedigree in collaboration with Ultra High Frequency RFID technology provides inventory level management with real time tracking of products during the supply chain process. This will benefit the products that are prone to counterfeiting.

Pharmaceutical drugs packaging market valued at $33.7 billion in 2013, is expected to grow at a CAGR of at 13.2%during 2013-2020.

Demand for packaged food is increasing; therefore, counterfeiters are lured to duplicate them. Hence, there needs to be a stringent anti-counterfeiting measure for packaged foods. Hence, anti-counterfeit market for packaged food products is observed to grow at a CAGR of 14.8% during 2013-2020.

Geographically, Asia Pacific region is expected to grow fastest with CAGR of 15.5% during 2012-2020.

Some key companies profiled are:

 

• Alien Technology Corp.
• Alpvision
• Intermec
• Zebra Technologies
• Inksure Technologies
• Holostik
• Hologram Industries
• Datamax Corp.
• Avery Dennison and Flint Group

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