Interactive Kiosk to Become the Best Marketing Solution During Pandemic

Interactive kiosks are self-service solutions that engage customers through digital content and information through a user-friendly interface. They can be operated with the help of the internet and can be customized according to the need of the user from a remote location. Thanks to interactive kiosks, attracting customers to a product has become easier than ever. Customers can view the products and gain all the required information without the need of the service provider. This makes customers more comfortable to view products at their own will and time. From using a keyboard and mouse to operate the kiosks to using touchscreen and hand gestures, there have been major developments in the field of interactive kiosks. In fact, technological developments in the kiosks have been a major driving factor of the market growth.

According to Allied Market Research, the global interactive kiosk market is expected to grow at a CAGR of 8.67% during the forecast period from 2019 to 2026. Kiosks are used in multiple industries such as healthcare and travel industries, as they help to obtain personal information easily from the users. Moreover, they are used for retail sales, bill payments, wayfinding, and information sharing. Industry verticals such as education, corporate, sports & entertainment, and transportation have started investing in kiosks to enhance their services. The prominent factors driving the interactive kiosk market include rise in demand for self-service machines & automated devices, wireless communication, technology advancements, and remote management.

Moreover, interactive kiosk technology has emerged in the retail industry. Customers can have experience of brand irrespective of location as kiosks can be set up anywhere. This way information regarding brands and their products can be made available to the customers without them having to actually visit the location where the products are displayed. Advancements in an interactive kiosk such as tele-kiosk with global positioning system technology are expected to open new opportunities to the interactive kiosk market. Moreover, partnerships and acquisitions have been playing a major role in the growth of the market.

For instance, Posiflex, a Taiwan-based point-of-sale terminal company acquired Kiosk Information Systems. With this acquisition, Posiflex aims to expand its influence in the IoT market and offer kiosk’s end-to-end self-service solution. The solution would provide custom engineering, manufacturing, and software development. According to Tom Weaver, the CEO of Kiosk Information System, this acquisition will open new opportunities for the company and advance the kiosk’s ability to provide an interactive kiosk solution. Moreover, the pandemic may positively affect the growth of the interactive kiosk market.

With social distancing becoming the need of the hour, the interactive kiosk market may experience a surge in growth as the system provides contactless services. As Kiosks are interactive, there is no need for the service provider to accompany the customer. This reduces the risk of coming into contact with another person. What’s more, customers give preference to kiosks over conventional service providers keeping in mind the safety concerns.

With the ease of handling, opportunities are expected to grow in the market, and development in the technology, the interactive kiosk market is likely to grow even during the pandemic. The delivery of content and information being done digitally may attract more customers. Moreover, with increasing investments in contactless kiosks, brands will be able to ensure safety to their customers which will further lead to the growth of the interactive kiosk market.

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