Mobile Money: Redefining Finances with Convenience

27 Nov
2023

 
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Over the years, the rapid evolution of technology has remarkably changed the modes of money transfer. Mobile money transfer is a groundbreaking technology through which people can send and receive money within a few seconds. In many countries, it has taken the place of traditional banking, offering a higher level of speed, security, and level of convenience to users. This article includes various advantages of these in-person payment methods and the contribution of leading players in reshaping the industry.

How mobile money is beneficial for individuals and industries:

In this fast-paced world, people are chasing faster and more secure payment options. Mobile transfers can act as a game-changing alternative for making payments, as they can allow users to make payments for goods and services anywhere across the globe. Peer-to-peer payment apps like Bizum, GooglePay, ApplePay, and many others are using mobile payment technology, enabling users and businesses to send money and make any purchases at a finger touch. These payment methods can help reduce expenses for industries as they do not need any point-of-sale equipment or paper to show bills or receipts. Businesses just need a smartphone or tablet to keep track of the transactions.

Moreover, these payment options can easily integrate with loyalty programs such as points loyalty programs, hybrid loyalty programs, and tired loyalty programs, enabling customers to avail attractive discounts and coupons on various items and services. Additionally, these payment alternatives can allow businesses to get insights into actionable data, such as customers’ purchasing behavior, enabling them to tailor their offerings and increase overall revenue. Most importantly, these payment options provide superior convenience to users with high-level security. This further increases the reliability and trust of using these tech-driven solutions.

The mobile money market is experiencing promising growth due to the rise of digital payment-based business models across the globe and the increasing efficiency of mobile money transactions. Based on the application, the money transfers segment is expected to hold the biggest market share by generating a revenue of $37,068.03 million over the analysis timeframe from 2022 to 2032. Country-wise, India is predicted to showcase a noteworthy CAGR of 37.8% during the forecast period. However, South Korea is expected to hold the second position by rising at a significant CAGR of 35.5% over the estimated period.

Mergers and acquisitions among key players:

The leading players in the market have made beneficial alliances to foster competitive insights. A suitable instance is the acquisition of Beyonic, a leading provider of digital payment services for enterprises by MFS Africa, the pan-African payments gateway. With this acquisition, the companies aimed to promote the use of mobile money payments among cross-border SMEs and enterprises.

Similarly, PayPal, Inc., an American multinational financial technology company, announced its acquisition of Xoom Corporation, a leading provider of digital money transfer to offer a wider range of services to reach a global customer base and enhance customer engagement with innovative and instant payment options.

To wrap up, as in the current age, people are paying interest in using smart payment-making apps to save time and avail numerous benefits, mobile money transfer can gain immense popularity in the coming years. Moreover, the continuous integration of modern technology in mobile money to promote transaction security and offer hassle-free transactions can drive the market’s growth with greater possibilities.

 
Rosy Behera

Rosy Behera

Author's Bio- Rosy Behera holds a bachelor’s degree in Electrical and Electronics Engineering and now she is a content writer by profession. She loves to portray her thoughts and ideas with a nice command of words. Grabbing an audience with her creative write-ups is one of her biggest assets so far. Apart from writing, she is a certified “Odisi” dancer and has done Gardharva in Drawing, Painting, and Arts. She always explores new things through travel and is a big foodie.

 
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