Wireless Display: New Product Launches to Significantly Enhance Customers Experience

There has been a significant surge in the demand for wireless display over the last couple of years, owing to the rising internet penetration and increase in the standard of living among people. There has also been a remarkable surge in the number of smartphone users and growth in the dependence on other consumer electronic products such as laptops, tablets, and others to facilitate work from home measures. These factors are expected to increase in the demand for wireless display in the coming years. In addition, growing popularity of on-demand entertainment and over-the-top (OTT) media services, seamless connectivity, and introduction of advanced display technology are predicted to drive the growth of the global wireless display market. According to the report published by Allied Market Research, the wireless display market is expected to reach $9.71 billion by 2030, registering a CAGR of 11.00% from 2021 to 2030. 

Numerous players of the market are launching new and innovative wireless display technologies and products to effectively cater to needs of people. For instance, PremiumAV, one of the leading companies engaged in providing new-age PC & Mobile accessories, announced the launch of its Wi-Fi HDMI Dongle Wireless Display. The Wi-Fi display dongle is a revolutionary device that efficiently helps to cast mobile phones, MID, or notebook screen to another big screen (either TV or a projector) with the help of a stable Wi-Fi connection, under the popular standards such as DLNA, Miracast, and Airplay.

The PremiumAV Wi-Fi HDMI dongle wireless display diversely supports a lot of video formats including AVI, DIVX, MKV, TS, DAT, MPG, MPEG1, 2, 4, MP4, RM, RMVB, WMV. It is further equipped with real TEK 8188CU chipset that is capable of providing uncompromising functionality and performance. It wirelessly sends the mobile devices’ display to the TV, enabling users to surf the web and watch favorite movies right from the couch with just a push of a button. The device also leverages best-in-class 802.11n/g/b wireless connectivity for a top-quality viewing experience even with HD quality video.

The CEO of Premium AV, Sanjay Garg, mentioned in a statement that this device is suitable for customers who increasingly engage in broadcasting photos, videos, and music and enjoy other multimedia content from their mobile device or PC to their TV. Therefore, this device is specifically designed to meet the new age needs of customers who yearn for high performing wireless display technology, whilst maintaining the security and IT manageability features.

The trend of launching creative products from prominent players of the market continues to gain massive momentum in the semiconductor & electronics industry. For instance, EZCast, a dominant innovator of wireless display technologies, announced the launch of its EZCast Pro series that further include a range of products namely, Pro Dongle II and EZCast Pro Box II.

The EZCast Pro series is specially designed for seamless and reliable wireless broadcasting for students in education environment, facilitating student collaboration scenarios. The EZCast Pro series is capable of supporting real-time note-taking where students can interact with the presentation in real-time. It also allows coherent one-to-many multi-casting and up to four-way split-screen via Google Cast, AirPlay, and the newly added Miracast.

Thus, persistent technological advancements, launches in wireless display technology, and growing internet penetration are expected to create ample opportunities for the growth of the market.

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