New Product Launches and Acquisitions to Enhance Kyphoplasty Penetration in Healthcare

21 Jul
2022

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New Product Launches and Acquisitions to Enhance Kyphoplasty Penetration in Healthcare

Growing demand for percutaneous balloon kyphoplasty for treating vertical compression fractures will boost the popularity of kyphoplasty surgeries. Surging preference for less painful minimally invasive surgeries such as kyphoplasty surgery has enhanced its application in the healthcare sector. An increase in the aging population prone to osteoporosis, arthritis, and spinal disorders has enhanced the penetration of kyphoplasty market in the medical industry. Strong growth witnessed in healthcare technology and the focus of the government on the development of effective and less painful surgical procedures in healthcare will boost the global market expansion.

Minimally Invasive Surgery Trends to Augment Patient Care Activities

Market players are executing acquisitions as a strategy to extend their product offerings. By acquiring other firms, players gain a competitive edge over their business rivals through product differentiation and diversification and apt allocation, proper distribution, and channelization of resources. Carlisle Companies Incorporated, a U.S.-based diversified firm, acquired Providian LLC, a global medical equipment manufacturer. The move will help Carlisle expand its medical technology platform and boost its vertical integration strategy. Apart from this, the initiative will spearhead minimally invasive surgery trends in the healthcare sector, thereby improving patient care activities.

New Medical Device to Aid Kyphoplasty Surgery

Industry players have successfully executed key business strategies and this has resulted in a noteworthy growth of the kyphoplasty market. Launching new products is one of such successful strategies that has lucratively influenced the growth of the market. Medtronic plc, a U.S.-based medical device company, launched Kyphon Assist Directional Cannula. Reportedly, the new medical device will be utilized with Medtronic’s balloon kyphoplasty products for treating vertebral compression fractures incurred due to benign lesions and osteoporosis. The strategic move is aimed at empowering doctors in delivering the best clinical services to patients. Earlier, Medtronic launched the Kyphon Express II Balloon Kyphophasty tool for treating spinal fractures during spine surgery and restoring the height of the damaged vertebra.

Focus on Patient Care To Boost Healthcare Solutions

Firms in the kyphoplasty market are entering strategic collaborations for expanding their product portfolio along with improve the efficiency of patient care activities. GE Healthcare and Medtronic plc entered a collaboration to focus on patient care activities at ambulatory surgical centers and office-based labs. The strategic move is aimed at delivering high-quality and cost- effective personal healthcare services and financial solutions to the customers. Moreover, the initiative will help Medtronic provide kyphoplasty services to patients at reasonable costs.

Koyel Ghosh

Author’s Bio- Koyel Ghosh is a blogger with a strong passion and enjoys writing in miscellaneous domains, as she believes it lets her explore a wide variety of niches. She has an innate interest in creativity and enjoys experimenting with different writing styles. A writer who never stops imagining, she has been serving the corporate industry for the last five years.

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